How Service Providers can benefit from the data generated by Plume's network of 41 million homes
The smart
home evolution:
Homes around the world are getting smarter. Consumers are spending more to make their homes more comfortable and secure and, at the same time, have more control over their connected experiences. Comparing data from the first half of 2022 to the first half of 2021, we see that Plume-powered households across the globe are adding significantly more connected devices: the average number per home is currently at 17.1, up 10% from 15.5.
With more devices in the home, data consumption has been on the rise as well. As we are seeing up to 10% more devices in Plume-powered households, we are also seeing an upward trend (11%) in data consumption across the Plume network. Given this growth, it is no surprise that pundits are predicting that global spending on IoT products will reach $1.1 trillion next year.
At the rate things are moving, it is likely unwise for CSPs to adopt a wait-and-see approach. Competitive advantage today may be found through the ability to capture, analyze, and leverage AI and data to shape, customize, and optimize the customer experience.
Plume provides a window into today’s smart home, with more than 41 million homes and more than 1.8 billion connected devices managed on its global network. Plume’s CSP partners benefit from the aggregate intelligence acquired across Plume’s entire customer base which they can leverage to innovate and roll out new services while delivering on their promise of game-changing speeds and bandwidth.
41 million
homes on the Plume network
1.8 billion
connected devices
We recently compiled some of the most interesting data points for our Plume IQ 2022 smart home mid-year report, based on the number, type, and usage of devices over the first half of this year. The information samples data from a cross-section of 200,000 homes across the US, Europe, and Japan. Here are some highlights:
IoT devices
Consumers are prioritizing comfort, security, and convenience at home
Work and workouts
Work and workouts
Home entertainment
Home entertainment
Cyber-security
Highest percentage of growth in cyber-threats blocked
Read the Plume IQ 2022 Smart Home Market Report for more actionable insights
With the relevant actionable insights, CSPs can set priorities that make the most business sense to their enterprise and plan and prepare for the needs of their networks and consumers:
Monitoring growth in networks—as well as device deployment and usage—can lead to better resource management and tech investments with long-term ROI.
Understanding behavior and consumption patterns offers the potential for improved precision in channeling funds toward impactful upgrades and services-portfolio expansion.
Knowing where and how customers are spending on smart home upgrades can allow for smarter decision-making in key areas of innovation.
Download the full report
Download the full report
more cameras
Plume data shows there are:
55%
more smart doorbells
43%
more home hubs
38%
more smart light bulbs
25%
By region, the highest growth categories were as follows:
+55%
cameras
US
+88%
smart doorbells
Europe
+106%
thermostats
Japan
The biggest decrease in data consumption is seen in fitness bikes—down by 23%. People have understandably gone back to working out outdoors or at their gyms. Computer data consumption has also decreased by 7%, likely because of workplaces reopening full-time or introducing hybrid working.
Fitness bike
-23%
0.13
0.17
1H 2022
1H 2021
43.7
47.0
Computer
-7%
Data consumption via smart TVs is up by 34%, speakers up by 27%, and set-top boxes up by 7%.
Smart TV
34%
84.62
Global
1H 2022
63.24
Global
1H 2021
Speaker
27%
0.79
Global
1H 2022
Global
1H 2021
0.63
Set-top box
7%
75.15
Global
1H 2022
Global
1H 2021
70.20
Globally, the average number of cyber-threats blocked by our systems in Plume-powered homes has significantly risen by 51% from 2021. Europe had the highest number of cyber-threats blocked at 80 per month per home on average in the first half of 2022.
Cyber-threats on the rise
Europe
1H 2021
Total
53.1
1H 2022
Total
80.1
51%
change
Plume IQ® Smart Home Market Report
Read the Plume IQ 2022 Smart Home Market Report for more actionable insights
Download the full report
Download the full report
Plume IQ® Smart Home Market Report
IoT devices
Work and workouts are moving out of the home
1H 2022
1H 2021
People are still seeking more media and entertainment at home
Cyber-security
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